National Parks Project seeks to reinvigorate and revitalise Britain’s ailing National Parks. Through investment in rewilding schemes they aim to help National Parks in Britain adopt more nature first approaches, to help restore them to a more biodiverse and self sufficient state.
They needed a fresh and inspiring brand that could help them celebrate the beauty and wonder of the natural world. Coupled with contemporary friendly typography the logo uses a shield evocative of protection and a mark to represent the diverse wildlife and fauna being looked after.
The website showcases the products & designs with big imagery and a clean & contemporary layout.
Social content focussed on educating people around the plight of Britain’s National Parks help to raise awareness. The brand flexes to work for informative & emotive content.
