Designed to be inclusive & accessible for athletes of all abilities & access, GymSync is a new crossfit based competition that allows Gyms anywhere in the world to compete with each other from their respective locations.
Connecting the fitness & tech worlds the new brand had to be empowering & exciting to potential athletes while flexing to work for Gym partnerships & a more business focussed audience.
The final brand was based around the sync mark, a simple but expressive symbol inspired by human movement, that reads as the letter s and features a clear visual link to the connectivity involved in GymSync competitions.
The mark is the basis for the logo, and serves as a flexible supergraphic for use connecting imagery and typography, interacting with layouts and when needed taking a more reserved presence for more considered brand expression.
