For Given’s Christmas Card, instead the usual client gift or designed up card, we created the helpful and shareable Guide to Better Giving. The guide offers a big range mindful and unique Christmas gift ideas that mean more and cost the earth less.
The Guide was selected by The Drum and Campaign Live to appear in the list of best agency’s Christmas Cards of 2020.
The guide came to life as a digital gift finder, that could either randomly generate gift ideas or let you browse through a number of categories to help users find that perfect ‘better’ gift. I designed and built the site in Webflow for a quick launch.
We crowdsourced gift ideas and then compiled them into a range of categories. Depending on the gift, either links to specific products/resources or customisable vouchers/tags are provided as downloads – to help make it as easy as possible for people to choose something suitable.
