Building a credible, modern presence for a world-class spine surgeon launching his private practice
Chris Kellett is a Consultant Neurological Spine Surgeon launching his private practice in Leeds. Working alongside strategist Amanda Jones and copywriter Jen Ho, we built his brand from the ground up — identity, voice, website, and the collateral needed to get up and running.
Chris has 20 years of experience, was trained by world-class surgeons, and importantly is known for being approachable and genuinely caring. The brand had to hold all of this. We landed on an identity that is professional and assured – clinical expertise communicated in plain & confident language.
The visual identity presents balance — a clean, restrained system with precision and craft Typography and photography work together to feel give a human warmth to everything, ensuring Chris remains approachable and accessible to patients.
The website is structured around the patient journey, helping them understand a condition, to exploring treatments, to booking a consultation with confidence.
Clear sections covering conditions, treatments, and a step-by-step guide how Chris works and help take the anxiety out of a daunting process. Patient testimonials and professional accreditations are woven throughout, building trust at every stage.