United Trust Bank had rebranded with the lovely team at Saboteur and needed to update their online presence to help them deliver a better digital experience to their customers.
Working with the restrictions of their existing website infrastructure this project needed to both transform the website visually & improve the UX.
The main focus for user experience was helping two different distinct customer groups navigate through a complicated & expansive ecosystem of products.
With two different distince user profiles the site had a split navigation that allowed both to easily access appropriate information.
High street customers were presented with a simpler and more straightforward navigation, and Intermediaries were easily able to switch to that section of the site.
The components were developed and designed modularly based on the old site so that legacy pages could be converted directly to the new design without more development work.
A modular card system for a range of different uses was developed to be flexible for everything from product information to contact details to ensure users were easily able to find the right information.
Where components could be improved to help user experience we added functionality, focussing on signposting important product information.
Agency: Saboteur
Role: Lead Digital Designer