United Trust Bank had rebranded with the lovely team at Saboteur and needed to update their online presence to help them deliver a better digital experience to their customers.
Working with the restrictions of their existing website infrastructure this project needed to both transform the website visually & improve the UX.
The main focus for user experience was helping two different distinct customer groups navigate through a complicated & expansive ecosystem of products.
With two different distince user profiles the site needed a split navigation that allowed both to easily access appropriate information. All of this had to be achieved without affecting the current architecture of the site which was fairly old.
High street customers were presented with a simpler and more straightforward navigation, while Intermediaries were easily able to switch to their separate section of the site – which features very different products.
The components were developed and designed modularly based on the existing ‘design system’ (an ancient and quite ugly wordpress site) so that legacy pages could be converted directly to the new design without development work.
A modular card system for a range of different uses was developed to be flexible enough for everything from product information to contact details to ensure users were easily able to find the right information.
Where components could be improved to help user experience we added functionality, focussing on signposting important product information to help users navigate an expansive and at times confusing range.
Agency: Saboteur
Role: Lead Digital Designer